We are looking for an experienced AEO (Answer Engine
Optimization) Specialist to join our digital marketing team. The ideal
candidate will have a strong background in SEO, structured data, and AI-driven
search optimization, with the ability to create and optimize content for AI
answer engines such as Google SGE, Bing Copilot, and ChatGPT.
This role focuses on improving a brand’s visibility in
AI-generated answers, voice searches, and zero-click search results, ensuring
that users receive accurate and brand-aligned responses directly from search
and AI platforms.
Key Responsibilities
- Optimize
website and content for AI-powered search experiences (Google SGE, Bing
Copilot, ChatGPT, voice assistants, etc.).
- Create
and structure FAQ-based and Q&A content to align with conversational
and intent-based search behavior.
- Implement
and maintain structured data markup (Schema.org) including FAQ, HowTo,
Article, Organization, and Service schemas.
- Conduct
semantic and AI keyword research to identify user-intent-driven topics and
question-based search trends.
- Collaborate
with developers, and SEO teams to ensure AEO best practices are
implemented across all pages.
- Monitor
and analyze performance metrics such as AI answer visibility, featured
snippet appearance, and zero-click engagement.
- Stay
updated with AI search evolution, Google’s Search Generative Experience
(SGE), and emerging AEO trends.
- Develop
reports and insights to measure the effectiveness of AEO strategies and
recommend improvements.
- Ensure
brand messaging remains consistent and authoritative within AI-generated
responses.
Requirements
- Any
bachelor’s degree.
- 1+
years of experience in SEO, AEO, or content optimization.
- Strong
understanding of AI-driven search engines, voice search, and structured data.
- Hands-on
experience with Google Search Console, Bing Webmaster Tools, and schema
markup validators.
- Proficiency
in AI SEO tools like AnswerThePublic, AlsoAsked, Semrush, ChatGPT, or
Jasper.
- Excellent
analytical, writing, and communication skills.
- Ability
to adapt quickly to new AI search trends and technologies.
Preferred Skills
- Experience
with entity-based SEO and semantic optimization.
- Familiarity
with content automation and AI content generation tools.
- Knowledge
of voice search optimization and featured snippet strategies.
- Basic
understanding of HTML/JSON-LD for structured data implementation.
